Pharmaceutical Report

Tuesday, July 18, 2006

Ads may jolt pill sales


Ads may jolt pill sales
By Bruce Japsen Tribune staff reporter
Chicago Tribune
16 Jul 2006

Hoping to help Americans snooze while also putting to rest controversies dogging the crowded group of prescription sleeping pills, a Chicago-area drugmaker this week will launch a nearly $100 million consumer ad campaign for its insomnia pill. Takeda... read more...

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