Pharmaceutical Report

Tuesday, July 18, 2006

SLEEP: AMA wants moratorium on drug ads


SLEEP: AMA wants moratorium on drug ads

Chicago Tribune
16 Jul 2006

about $100 million to launch an array of Rozerem ads, but the company would not confirm that figure. The TV portion of the campaign will typically run late at night or early in the morning. But Takeda said it has taken steps to educate doctors before... read more...

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